SWT commission #ArtOnBoard 2016
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| Original acrylic painting and as applied to train |
This is the pleasing end result of a
commission from GTB advertising agency for a promotion for South West
Trains (SWT), a railway company based on routes in the south west of
England from Waterloo station (London).
The painting shows a scene based on the
New Forest, Hampshire, in the south of England. The national Park is
large and features various types of landscape. I picked a location
near to Brockenhurst with which it is possible to view trains running
through the landscape and show its famous residence, the livestock
that is allowed to roam freely throughout the forest. This is mainly
horses, cows, ponies and donkeys.
The original painting was done in
acrylics on a canvas sized at 150cm x 70cm during August 2016. It had
to be finished by the start of September, and was applied to the
first of two trains during late October, and on which day I was
invited to see the artwork (reproduced on vinyl sections) being
applied. The art was to applied four times on each train. During late
November the campaign, to advertise advertising space on trains, was
unveiled officially. The above photograph shows it on the train
displayed at Waterloo station.
More details of the project, including
work in progress pictures, can be seen here.
#art #NewForest #painting #Hampshire #ArtOnBoard
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